By Surely you have heard terms such as SEO, SEM, SMO and SMM in the field of marketing, but in the same way you have also wondered what is the meaning of SMM or the meaning of SMO, as well as SEO and SEM. Well, the objective of this article is to provide this information so that you are not left behind and it is no longer a worrying question for you.
It may be that for some reason you have immersed yourself in this word soup, perhaps because you have begun to relate to Marketing by working on it or you need to have knowledge of these terms. Next, we will cite the meaning of each of the acronyms in order to help you better understand what they are about.
SEO (Search Engine Optimization)
Antes que nada, debes saber que el significado de SEO en español es: optimización para motores de búsqueda. Todo sitio web añejo o recién creado necesita de un buen trabajo SEO, pues este será quien optimice y posicione tu web en el tiempo para los diferentes motores de búsqueda por ejemplo Google.
SEO will help search engines to better interpret your page through the use of numerous keywords, which will then appear in the queries of browsers.
If you develop your website in WordPress, you will find different plugins such as Rank Math SEO or Yoast SEO that will make it easier for you to work on SEO for your site.
A very important aspect of SEO is that it helps your site to stay in search engines over time, although to see the results you must be patient, as it can take up to 6 months to position your website.
Si eres novato en el tema puedes tomar un curso seo gratis y así aprenderás a explotar al cien esta poderosa herramienta de posicionamiento web. Acá te dejamos un curso de SEO y posicionamiento en Google tomado del sitio web: Tutoriales en PDF.
SEM (Search Engine Marketing)
Search engine marketing is the meaning of SEM in Spanish, a technique in which advertisers pay so that their website is positioned quickly in search engines appearing with an ad format, the payment technique is also known as PPC or payment per click.
SEM work sometimes seems to be related to SEO because both help in positioning, but what differentiates them is that SEO does it naturally while SEM executes it through advertising campaigns and web positioning. it will only last as long as the advertiser pays.
It is a technique that every business or website may need and after knowing what SEM means, you can incorporate it into your marketing dictionary.
SMO (Social Media Optimization)
The meaning of SMO in Spanish is: optimization for social media, a technique that uses social networks to increase and improve the range of a brand, giving it greater visibility and good positioning in them.
SMM (Social Media Marketing)
Social media marketing or the acronym SMM means: social network marketing in Spanish, it is a term that always comes up when talking about marketing strategies.
The different existing brands in the market have noticed the power that social networks have worldwide, that is why through the SMM they manage to improve the presence of their brand in order to be able to get closer to their followers and increase their sales or strengthen your bond with them.
This technique is not only executed by companies, but also by influencers or independent artists. The results obtained with this technique are extremely positive, thus fulfilling the different objectives of the client.
When talking about what SMM means, it is also necessary to mention the SMM panels the stores from where you can purchase this service with the help of a marketing expert or by yourself, these types of stores They offer the possibility of managing your own and personalized campaigns.
Terms such as SEO, SEM, SMO and SMM are closely related to each other and are some of the many marketing strategies, knowing them beforehand is never too much since the era digital advances without any brake and surfing the internet has become a necessity in everyday life.
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